As record store day approaches, I think it’s only right that we go ahead and talk about the series of releases that Rhinegeist does in collaboration with Shake It Records to mark the yearly event. Before we dig into that, though – let’s talk about what Record Store Day is.
What’s Record Store Day?
To keep this simple, we’ll just go straight to the source to learn a bit more about what this day is all about:
Record Store Day was conceived in 2007 at a gathering of independent record store owners and employees as a way to celebrate and spread the word about the unique culture surrounding nearly 1400 independently owned record stores in the US and thousands of similar stores internationally. The first Record Store Day took place on April 19, 2008. Today there are Record Store Day participating stores on every continent except Antarctica.
This is a day for the people who make up the world of the record store—the staff, the customers, and the artists—to come together and celebrate the unique culture of a record store and the special role these independently owned stores play in their communities. Special vinyl and CD releases and various promotional products are made exclusively for the day. Festivities include performances, cook-outs, body painting, meet & greets with artists, parades, DJs spinning records, and on and on. In 2008 a small list of titles was released on Record Store Day and that list has grown to include artists and labels both large and small, in every genre and price point. In 2015, 60% of the Record Store Day Official Release List came from independent labels and distributors. The list continues to include a wide range of artists, covering the diverse taste of record stores and their customers.
On the first Record Store Day, Metallica spent hours at Rasputin Music in San Francisco meeting their fans and now each year hundreds of artists, internationally famous and from the block, flock to record stores around the world for performances, signings, meet and greets and to fill their own shopping bags with music. In 2009, Jesse “Boots Electric” Hughes (Eagles of Death Metal) declared himself the “Record Store Day Ambassador” as a way of shouting out how important the stores were to artists and since then Joshua Homme (Eagles of Death Metal, Them Crooked Vultures, Queens of the Stone Age), Ozzy Osbourne, Iggy Pop, Jack White, Chuck D and Dave Grohl have worn the ceremonial sash. For 2016, that sash is based to Metallica, as a way to officially mark their involvement with Record Store Day and support of independent record stores.
Throughout its years, cities across the United States, including New York City, Los Angeles, Boise, Charleston and Las Vegas have declared Record Store Day an official holiday. In 2013, Co-Founder Michael Kurtz was made a Chevalier of the Ordre Des Arts et Des Letters in France, honoring Record Store Day’s contribution to the cultural and artistic life of the French people. That same year, the organizers of Record Store Day accepted the Independent Spirit Award from NARM (now the Music Biz Association). In 2015, Record Store Day was named the Marketplace Ally of the Year by A2IM, an organization of independent music labels.
While there’s only one Record Store Day a year, the organization works with both independent and major labels throughout the year to create contests, special releases and promotions in order to spotlight the benefits of supporting these independent, locally owned stores with music purchases throughout the year. In 2010, Record Store Day coordinated its first Black Friday event, which gives record stores exclusive releases as part of the attempt to redirect the focus of the biggest shopping day of the year to the desirable, special things to be found at local stores.
Every year, since 2015, Rhinegeist has celebrated in their own way, by collaborating with local record store, Shake It records. They’ve released a series of IPAs that pay homage to the spirit of music, collaboration and independence. Before we dig into this years collaboration beer, let’s take a look back at the beers from the last couple years, shall we?
IPA – 6.4% ABV – 75 IBUs
India Pale Ale brewed up with flavor beats of dank baritones, sticky-icky pine and citrusy high notes for a symphonic hop explosion; scratches and grooves.
IPA – 6.8% ABV – 65 IBUs
Flip it to the B Side IPA – Australian Vic Secret and Ella hops marry with Idaho 7 to deliver a cacophony of pine, resin, tropical fruit, grapefruit & star anise out to the aromatic middle of woop woop. Pop the cap, set the spin, & beatbox your grin to these fair dinkum beats of the banana benders.
IPA – 6.8% – 65 IBUs
Slow Jam IPA builds a deep baseline of dank fruit from Amarillo hops in harmony with Cascade and Centennial delivering supple chords of citrus and waves of bright piney beats.
2018 – Slow Jam
IPA – 6.8% – 65 IBUs
Last years Slow Jam release was so tasty that the brewery had to bring it back for 2018’s Record Store Day too. Look for this tasty IPA to return on April 22nd at Shake it Records!