MadTree Unleashes Entropic Theory This Week

From Chaos Emerges Order…

It’s been on the tip of the tongue of MadTree fans since the strange green mystery teaser videos first started appearing online. Things took an even more interesting spin when pallet upon pallet of distant green cans were spotted across the expansive new brewery space at MadTree’s 2.0 facility. We got our first real glimpse of what we now know is called “Entropic Theory” in the teaser below that the brewery dropped:

But what’s the story?

Entropic Theory

Let’s start simple. Entropic Theory is an IPA. It comes in at 7.5% and packs a full profile of every citrus, and tropical quality that you could possibly hope for, all wrapped up in a package that has a soft quality, very different than the bitter punch of west coast style IPAs.  Beneath its unassuming orange color and brisk white head is an IPA that MadTree can really be proud of… and they should, a lot of research went into creating this.

The brewery tells us a nice story about the name:

In Physics, Entropic Theory generally describes forces that emerge from ever increasing entropy.  With Entropic Theory (the beer) it refers to a unique feature of all these entropic forces – they are chaotic and unpredictable at infinitesimally tiny distances, yet develop ordered patterns over large distances. A useful illustration of this concept would be an artistic mosaic, which appears to be a random collection stone or glass pieces at a short distance. However, at a greater distance, patterns emerge from what appeared to be disorder. This emergence of order from chaos can also be seen in the fermentation process, which involves the chaotically complex conversion of wort to beer by yeast.Entropic Theory (the beer) refers to a unique feature of all these entropic forces – they are chaotic and unpredictable at infinitesimally tiny distances, yet develop ordered patterns over large distances. A useful illustration of this concept would be an artistic mosaic, which appears to be a random collection stone or glass pieces at a short distance. However, at a greater distance, patterns emerge from what appeared to be disorder. This emergence of order from chaos can also be seen in the fermentation process, which involves the chaotically complex conversion of wort to beer by yeast.

Treesearch

This beer might better be known by the name Treesearch, as it’s been under our thumb for nearly two years now. The brewery has been working their butts off to perfect the recipe and tie together the science and chaos of the brewing process to get this beer right. More than 20 recipes later, this one sits right where they wanted it to be.

This might be the first time that you’ve seen something from MadTree that had their lab and their brewing team working so close together to create something. It’s a work of art.

If you want to get really geeky about it (and I do), as I was first starting the outline for this post I was sitting on the beer garden at the new MadTree space, beneath the rusted beams of the old manufacturing facility that used to reside there. The brick walls shaded the sun from the concrete and my eyes were directed right to the center of the space where one lone tree stands. This natural landmark amongst the rugged man made ruins of manufacturing made me smile…

This beer is MadTree.

This beer wraps it all up into a can, and tells the story of who MadTree is… science torn apart by the natural process of beer being created. From order comes chaos, from chaos comes order, and from that order comes a beer that I am thrilled to see come to life.

The Details

This beer is hitting the MadTree taproom this week, Thursday June 29th. Unlike crowd favorites Mosaic and Citra High, this isn’t just a beer that will drop on occasion, it’s getting the full on seasonal treatment, meaning you’ll be able to stock up every single summer. And for a six pack that is just a hair more expensive than your standard beers – it sits in the sweet spot in my wallet too.

In perfect MadTree fashion, they’re teaming up with a charity for this release too – this time going with iSpace, a science, technology, and match (STEM) non-profit to help them raise money to promote STEM education for children around the region.  A portion of all the proceeds from 4-8pm during the taproom release (that’s all single cans, six packs and merchandise sales) will go straight to iSPACE.  In addition, the iSPACE team will be on site in the taproom putting on STEM demonstrations and activities for your kids.

Top it all off with special menu items from Catch-A-Fire Pizza and you’re all set for an awesome release day.  There is a one case per person limit, and there will be distribution in cans and draft to retailers and other beer accounts starting June 30th.

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One Reply to “MadTree Unleashes Entropic Theory This Week”

  1. I Love This BEER! among the best ipa’s I’ve ever had. I hope i can continue to buy it at the Colerain Kroger.

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