One thing that you can say for sure about Braxton is that when they do something, they spend a LOT of time planning it beforehand, making sure that they don’t just do things for the sake of doing them. They kick things up a notch and make sure they do it in the most unique and innovative way that they can. It only makes sense then that with this latest news of their new variety pack, that it wouldn’t just be another standard 12 pack of core styles.
What’s in it, you ask? Well… I’m glad you did.
What’s In The Braxton ‘Tool Box’?
The Tool Box will be packed with the core styles that you’d expect from a variety pack from Braxton, but there’s a fun new one thrown in the mix too:
- Storm, Golden Cream Ale – 3 Cans
- Revamp, IPA – 3 Cans
- Twisted Bit, Dortmunder Lager – 3 Cans
- Braxton Labs Can (We’ll talk about this in just a second – 3 cans
Co-Founder and Chief Product Officer, Evan Rouse made a point when putting together this mixed variety pack to find a great way for consumers to “Get to Know” the beer, as well as the Braxton philosophy as a whole. I think they’re nailing it with this selection (although… I think a couple Dead Blows would be really cozy inside that box.). The addition of a new variant just puts the icing on the cake for me, though. It’s a big sign of the dedication that the brewery has towards innovation and trying new things.
About This Fourth Braxton Labs Beer…
Braxton labs is all about experimenting, trying new things. The brewery is a huge part of the Braxton drive to keep innovating constantly, so it only makes sense that not only is one of the cans in the variety pack going to be a ‘Labs Can’, it makes even more sense that it’s going to be rotated quarterly in the variety pack. Even more fun? It’s going to be exclusive to the variety pack only.
The first Labs beer that you’ll find is going to be a Dry Hopped Kettle Sour that uses Citra and Mosaic hops. It’s 4.8% and 25 IBUs, and the brewery describes it as ‘Tart, crisp and refreshing” and a “treat for hop heads and sour lovers alike”.
When, Where and How Can You Get It
If you want to celebrate the release at the Braxton taproom (and why wouldn’t you?) you can venture over on Thursday, March 8th to snag yours there. If you can’t make it, though, you don’t have to worry at all – these are going to get wide distribution to all of their retail partners in Northern Kentucky, Cincinnati, Lexington, Louisville, Dayton, and Columbus starting Thursday, March 1st (wait… that’s today!!!). They’ll retail for $17.99.
Let me know what you think!!!